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Advertising Legends of the 60s – The Famous George Lois

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George Lois is unquestionably an Advertising Legend of the 1960s. Loving Don Draper from Mad Men? Well, his character is not even closer to what Lois represented for the industry 40 or 50 year ago. In the words of Business Week Magazine: “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the 50s he’s had a titanic influence of world culture”. If you think that this view might be biased, then you should read what New York Times had written “pioneer, inventor, is an advertising genius…Superman of Madison Garden…America’s master communicator

And there are tons of other praises. And looking at what he has accomplished for the Esquire Magazine, then you would have to agree that he has played an important role into sparkling the Advertising Revolution of the 1960s. Below, you’ll have the pleasure to see 27 of his best cover designs for Esquire.

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Lois was hired in 1962 and for a decade he had given the world over 92 superb covers.  His most famous work was undisputable Andy Warhol drowning in his own soup, followed by some impressive covers of Muhammad Ali (for example, the brilliant The Passion of Ali). Furthermore, what Lois has achieved is even more stunning as it done it so, without using digital programmes such as PS. Nevertheless, enjoy, be inspired and if you will like this article, then please share it with your friends or community! Many thanks! Cheers!

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Andy Warhol Drowns in his own soup (1969)
Advertising Legends of the 60s – The Famous George Lois

 

 

 

That’s our Hitler! (1965)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

Why Can’t a woman be more like a man (1965)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

How I taught Nixon to Use make up and become president (1968)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

The Passion of Muhammand Ali (1968)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

The new American woman: through at 21 (1967)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

Kennedy Without tears  (1964)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

The angel cohn (1968)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

Apotheosis (1966)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

The Balls of Truman Capote (1967)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

The shock of the nude (1969)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

the kids vs the pigs (1969)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

Little big man (1970)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

The face of a hero (1965)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

Gods and gladiators (1965)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

In defense of Cassius Clay (1966)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

Ruby kills Oswald (1967)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

The 1968 Democratic Convention Chicago

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

Jack Nicholson (1972)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

12 Angry Men and no-show (1969)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

The Dummy on Lyndon’s Knee (1966)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

The campus warrior (1967)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

Sir Lancelot he’s not (1965)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

The Beautiful people (1968)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

Honor Thy Father (1971)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

 

YO! (1968)

Advertising Legends of the 60s – The Famous George Lois

 

 

 

Joe DiMaggio (1966)

Advertising Legends of the 60s – The Famous George Lois

 

main source for the images: georgelois.com.