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Advertising Legends of the 60s – The Famous George Lois

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George Lois is unquestionably an Advertising Legend of the 1960s. Loving Don Draper from Mad Men? Well, his character is not even closer to what Lois represented for the industry 40 or 50 year ago. In the words of Business Week Magazine: “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the 50s he’s had a titanic influence of world culture”. If you think that this view might be biased, then you should read what New York Times had written “pioneer, inventor, is an advertising genius…Superman of Madison Garden…America’s master communicator

And there are tons of other praises. And looking at what he has accomplished for the Esquire Magazine, then you would have to agree that he has played an important role into sparkling the Advertising Revolution of the 1960s. Below, you’ll have the pleasure to see 27 of his best cover designs for Esquire.

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Lois was hired in 1962 and for a decade he had given the world over 92 superb covers.  His most famous work was undisputable Andy Warhol drowning in his own soup, followed by some impressive covers of Muhammad Ali (for example, the brilliant The Passion of Ali). Furthermore, what Lois has achieved is even more stunning as it done it so, without using digital programmes such as PS. Nevertheless, enjoy, be inspired and if you will like this article, then please share it with your friends or community! Many thanks! Cheers!

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Andy Warhol Drowns in his own soup (1969)
226

 

 

 

That’s our Hitler! (1965)

317

 

 

 

 

Why Can’t a woman be more like a man (1965)

48

 

 

 

 

How I taught Nixon to Use make up and become president (1968)

58

 

 

 

 

The Passion of Muhammand Ali (1968)

68

 

 

 

 

The new American woman: through at 21 (1967)

78

 

 

 

 

Kennedy Without tears  (1964)

88

 

 

 

 

The angel cohn (1968)

98

 

 

 

Apotheosis (1966)

108

 

 

 

The Balls of Truman Capote (1967)

1111

 

 

 

 

The shock of the nude (1969)

128

 

 

 

 

the kids vs the pigs (1969)

138

 

 

 

Little big man (1970)

148

 

 

 

The face of a hero (1965)

158

 

 

 

Gods and gladiators (1965)

168

 

 

 

 

In defense of Cassius Clay (1966)

178

 

 

 

Ruby kills Oswald (1967)

188

 

 

 

 

The 1968 Democratic Convention Chicago

197

 

 

 

 

Jack Nicholson (1972)

207

 

 

 

 

12 Angry Men and no-show (1969)

2111

 

 

 

 

The Dummy on Lyndon’s Knee (1966)

227

 

 

 

The campus warrior (1967)

236

 

 

 

 

Sir Lancelot he’s not (1965)

246

 

 

 

The Beautiful people (1968)

256

 

 

 

Honor Thy Father (1971)

264

 

 

 

 

YO! (1968)

274

 

 

 

Joe DiMaggio (1966)

283

 

main source for the images: georgelois.com.