32 Chewing Gum Package Designs That Will Make Your Mouth Water

We have gathered 32 Chewing Gum Package Designs and we think that they will simply make your mouth wash. There are 5 big producers worldwide: Wrigley, Cadbury, Lotte, Perfetti Van Melle and Hershey’s. The first two account for a massive 61% percent of the market. Therefore, Wrigley and Cadbury can “dictate” everything: prices, trends, new products etc. This is basically a duopoly (e.g. a situation when two producers dominate the market). Nevertheless, we’re not going to go more deep than that into boring economics.

A recent study, (published by Elsevier in the Food Quality and Preference Journal) has concluded that “the format and colour of chewing gum packaging influences the buyer’s expectation. Format affects functional and experience attributes. Colour affects experience and taste and flavour attributes. Willingness to buy is more closely related to colour than to format.”

Therefore, colourful chewing gum packages have more chances of being chosen by consumers aka us. Well, below, you’ll see a lot of colourful packages from great brands such as Orbit, Winterfresh, Juciy Fruit, Hubba Buba, Trident, Altoids, Big Red or Five. I assure you that these are some of the best packages on the market. Now, enjoy, be inspired and if you will like this article, then please share it with your friends or community! Many thanks! Cheers!

P.S. You would probably like to see 26 Gorgeous Chocolate Package Designs.