We have gathered an impressive collection of ads in what was The Clash Of The Titans: Pepsi vs. Coke Ads in the 50s & 60s. Now, as probably most of you know that is often remembered as the Golden Era of Advertisement.

In this article, you’ll have the opportunity to see the most important campaigns and prints from the two of the most fiercely competitors that we have seen so far in any industry whatsoever. In order to make it easy for you to analyse and see the difference between Pepsi and Coke’s ads, we have put them side by side, in a mirror style.

 

Pepsi and Coke in the 1950s

During the 1950s, Pepsi had three major campaigns:  ‘More Bounce to the Ounce’, ‘The Light Refreshment’ and ‘The Sociables’. The first, although a dynamic and fairly good campaign, it was looking backwards, rather than forward.  Whereas Coke was showing ads with people enjoying it as refreshment, Pepsi was still highlighting its good value for money.

Nevertheless, starting from 1954, Pepsi countered by saying that its drink is ‘The Modern Light Refreshment’.  This was the first step in a series of marketing strategies that wanted to target youngsters.  However, Coke took it to the next level in the following year; with the superbly done campaign ‘Almost everyone appreciates the best’.  Furthermore, Coke entered in a selected club, being among the first companies to use photos, instead of drawings in their prints.

Yet, the ads that dominated 1959 and the first years of the 60s was Pepsi’s ‘The Sociable’s. This brilliantly done campaign pretended to somehow cure introverted people. The copyright said ‘Be sociable, Have a Pepsi’ and in 99% of the prints people where partying.

 

The 1960s

As Coke returned to its obsession for refreshment, Pepsi was working on three campaigns that have had an important long term impact on boosting its sales and catching-up with its rival.  Thus, until Coke came up with the ‘Things go better with Coke’ campaign, Pepsi was already gaining an edge with ‘Now it’s Pepsi for those who think young’ and ‘Come Alive! You’re in the Pepsi Generation’. In an era where rock ‘n’ roll flourished and the baby boomers were coming of age, to target youngsters was a smart strategy! Now, enjoy, be inspired and if you will like this article, then please share it with your friends or community! Many thanks! Cheers!

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More bounce to the Ounce (1950-1953)

 

1951

 

 

1951

 

 

 

1951

 

 

 

1952

 

 

 

1951

 

 

The Modern Light Refreshment (1954-1959)

 

1955

 

 

1954

 

 

1956

 

 

1957

 

 

1955

 

 

1956

 

 

1959

 

 

The Sociables (1959-1961)

 

1959

 

 

Coke as refreshment (1950-1954)

 

1950

 

 

1951

 

 

 

1951

 

 

 

1952

 

 

1953

 

 

 

1954

 

 

Almost everyone appreciates the best (1955-1959)

 

1955

 

 

 

 1955

 

 

1955

 

 

Other campaigns

 

1956

 

1950s

 

 

 

1950s

 

 

 

1950s

 

 

 

1950s

 

The 1960s

 

The Sociables (1959-1961)

 

 

1960

 

 

1960

 

 

1960

 

 

1960

 

 

Now it’s Pepsi for those who think young (1961-1963)

 

1961

 

 

1963

 

 

1963

 

 

1962

 

 

You’re in the Pepsi generation! (1963-1967)

 

1966

 

 

1966

 

 

1969

 

 

 

For the pause that refreshes  (1960-)

 

1960

 

 

1960

 

 

1960

 

 

1961

 

 

 

1962

 

 

Things go better with coke (1964-1967)

 

1964

 

 

 

1965

 

 

 

1964

 

 

1965

 

 

 

1964

 

 

 

1964

 

 

 

1965

 

 

 

 

 1965

 

 

1965

 

 

1966