Some see outdoor advertising as a costly show off that doesn’t pay up as it should. However, in most cases I think it’s more closely related to art or pure creativity if you like; and the main reason for that is because Creative Directors are far more constrained when it comes to outdoor. Budgets are infinitely smaller and thus big companies are more willing to risk and accept bold ideas. And if you will look carefully at the list below, you’re going to see that the outdoor ads that I’ve selected are the perfect expression of some daring ad agencies.

However, as you’ll notice, not all companies are huge. Nonetheless, with these ads they’ve certainly reached more than they would have under different circumstances.  From this list, my favorites are from two car companies: Seat and Mini. The latter although rather simple, it did made me smile. Therefore, enjoy, be inspired and if you will like this post, then please share it with your friends or community! Many thanks! Cheers!

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Seat Leon Formula Racing: End of the World

1

End of the World 21.12.2012. Get out fast. New SEAT Leon FR
Saatchi & Saatchi, Zürich, Switzerland

 

Pedigree: Poop Bags Bus Shelter

2

Proximity BBDO, Canada

 

Anti-Smoking Campaign:Rolled up poster

3

Blackninja, Recife, Brazil

 

Memphis Redbirds Baseball: Dirty Car

4

Archer Malmo, Memphis, USA

 

Dr.John Mullaly dentist: Teeth

5

Cramer-Krasselt, USA

 

Baltica Beer: Subway

6

Agency: Sepia, Chile

 

Beijing Municipal Administration Commission: Hellhole

7

Ogilvy & Mather Advertising, Beijing, China

 

McDonald’s: Carrots

8

Advertising Agency: DDB, Stockholm, Sweden

Mondo Pasta: Boat

9

Jung von Matt, Germany

 

Limited Edition Collectible Toys: Real Toy Soldier

10

Jageisobar, São Paulo, Brazil

 

Mini: Dress-up for Halloween

11

Taxi 2, Canada

 

Park Avenue Shaving Razor: A cooling effect

12

Publicis Communications, Mumbai, India

 

TUC Crackers: Tram

13

Draftfcb, Milan, Italy

 

Traffic Police Mumbai: Falling hoarding

14

Draftfcb+Ulka, Mumbai, India

 

Kellogg’s Crunchy Nut Corn Flakes: Break in

15

JWT, Sydney, Australia

Science World: Snot

16

Rethink, Canada

First National Bank: Bleeding board

17

 Bozell, USA

okcupid.com: Cupid’s Arrows

18

Miami Ad School, USA

Grohe Germany: The Giant Shower Head

19

Publicis, Frankfurt, Germany

People are Fragile: Meeting

20

Hot Tomali, Vancouver, Canada

Al Ain Zoo: World Water Day

21

Y&R, Abu Dhabi, UAE

 

Le Cactus: Monday night hot wings

22

Lg2, Quebec City, Canada

 

SNCF: Incivility

23

BWA\Paris, Boulogne Billancourt, France

 

Knorr: Ramadan, 3

24

Santa Adworks, Istanbul, Turkey

 

Coopers: Life After Dark

25

 

Oral-B: International Flight Mouth

26

Beacon Communications/Leo Burnett, Tokyo, Japan