For those of you who don’t know, Cannes Lions International Advertising Festival is one of the biggest and most important ad festivals in the world. Its reach is global and incorporates all the big names in the industry: Ameredia, Arnold Worldwide, BBDO, Silverstein & Partners, Ogilvy & Mather, Saatchi and Saatchi, Partnership Advertising etc.

Let’s be clear of one thing, if your ad features here, then you can say that you’re a successful ad person. Nevertheless, below you’ll see some really amazing campaigns, probably Cannes best advertisement. Huge names in the advertisement industry that made ads for companies such as Mercedes, Bayer (one of the world largest pharmaceutical producer), McDonald’s, CNN, Volkswagen, The Sunday Time or PlayStation have battled their way in order to win a Lion. The 2012 contest ended just 3 weeks, so you’ll see some really fresh content, alongside with the best of 2010-11.  Now, enjoy, be inspired, and if you will like this article, then please share it with your friends or community! Many thanks! Cheers!

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Bosch Refrigerator: Dinosaur Leg (2010)

Keeps food fresh for much longer. Fridges with VitaFresh technology.
Advertising Agency: DDB, Berlin, Germany



Sammy-400 Osteoarthritis Treatment: Batman vs Joker (2011)

When they rub each other the wrong way.
Advertising Agency: Sorento Healthcare Communications, Mumbai, India



Bayer Aspirin & Cafiaspirin (2010)

If it gets stronger, we get stronger.

Advertising Agency: Almap BBDO, Brazil



Saridon (2011)

For persistent headaches
Advertising Agency: BBDO Guerrero/ Proximity, Philippines



WWF: Shark (2010)

Exploiting the ecosystem also threatens human lives.For a living planet.
Advertising Agency: DDB&CO., Istanbul, Turkey



Oishi: Keeps you alert (2011)

Advertising Agency: Y&R, Thailand


Reporters Without Borders: Censorship tells the wrong story (2011)

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE



Marca (2011)

In your world, the U.S. is the first, China is the second, and Brazil is the Eighth.
Not in our world.
Sport is our world.



McDonald’s: Make Theodore our problem (2012)

Make Theodore our problem
Have your kid’s birthday party at McDonald’s.
Advertising Agency: DDB, Johannesburg, South Africa



AudioBook India: Nelson Mandela (2011)

Advertising Agency: Taproot, Mumbai, India



Playstation PSP: Wound (2012)

Advertising Agency: TBWA\ESPAÑA Madrid, Spain



Alca-Luftal (2011)

Watch out for the unpleasant surprises. Alca-Luftal Antacid.
Advertising Agency: Lew’Lara\TBWA, Brazil



The Sunday Times, Rich List: Sports (2012)

Advertising Agency: CHI&Partners, USA



Penalty: Pants (2011)

The more you run, the shorter the distance.
Advertising Agency: Z, Brazil (2011)



CNN: Live from the source (2011)

Advertising Agency: Ddb&co. Istanbul, Turkey


Department Of Tourism Philippines: Limestone (2011)

Just as beautiful. Just not as expensive.
Advertising Agency: DDB Dm9jaymesyfu, Philippines


Editions Points: Mandela (2011)

Words that changed the world.
Famous speeches in pocket book collection.
Advertising Agency: Marcel, Paris, France


Video Centro: Mr. Incredible (2010)

Now on blue-ray
Advertising Agency: Tribu DDB, Heredia, Costa Rica


Gatos (2011)

One life for a biscuit
Advertising Agency: Z, Brazil



Lukafe: Jail (2011)

intense / non caffeine



Volkswagen (2011)

Volkswagen Delivery Trucks.
The right size for your needs.


Mercedes-Benz: Traffic Light (2011)

Individual power distribution for each wheel.  The Vito. Now with four-wheet-drive 4×4 and Electronic Traction System 4ETS.
Advertising Agency: Scholz & Friends, Berlin, Germany



Diamond Coffee: Office Worker (2011)

When everyone depends on your to stay awake.
Advertising Agency: Leo Burnett, Hong Kong



Mercedes Night View Assist: Child (2012)

Spots the danger before you do.
The Night View Assist by Mercedes-Benz.

Advertising Agency: BBDO, Düsseldorf, Germany / Mark BBDO, Prague, Czech Republic



Billboard: Madonna (2011)

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil



Colgate: Opera (2011)

A cavity ruins everything.
Advertising Agency: Prolam Y&R, Chile