For those of you who don’t know, Cannes Lions International Advertising Festival is one of the biggest and most important ad festivals in the world. Its reach is global and incorporates all the big names in the industry: Ameredia, Arnold Worldwide, BBDO, Silverstein & Partners, Ogilvy & Mather, Saatchi and Saatchi, Partnership Advertising etc.
Let’s be clear of one thing, if your ad features here, then you can say that you’re a successful ad person. Nevertheless, below you’ll see some really amazing campaigns, probably Cannes best advertisement. Huge names in the advertisement industry that made ads for companies such as Mercedes, Bayer (one of the world largest pharmaceutical producer), McDonald’s, CNN, Volkswagen, The Sunday Time or PlayStation have battled their way in order to win a Lion. The 2012 contest ended just 3 weeks, so you’ll see some really fresh content, alongside with the best of 2010-11. Now, enjoy, be inspired, and if you will like this article, then please share it with your friends or community! Many thanks! Cheers!
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Bosch Refrigerator: Dinosaur Leg (2010)
Keeps food fresh for much longer. Fridges with VitaFresh technology.
Advertising Agency: DDB, Berlin, Germany
Sammy-400 Osteoarthritis Treatment: Batman vs Joker (2011)
When they rub each other the wrong way.
Advertising Agency: Sorento Healthcare Communications, Mumbai, India
Bayer Aspirin & Cafiaspirin (2010)
If it gets stronger, we get stronger.
Advertising Agency: Almap BBDO, Brazil
For persistent headaches
Advertising Agency: BBDO Guerrero/ Proximity, Philippines
WWF: Shark (2010)
Exploiting the ecosystem also threatens human lives.For a living planet. wwf.org
Advertising Agency: DDB&CO., Istanbul, Turkey
Oishi: Keeps you alert (2011)
Advertising Agency: Y&R, Thailand
Reporters Without Borders: Censorship tells the wrong story (2011)
Advertising Agency: Memac Ogilvy & Mather Dubai, UAE
In your world, the U.S. is the first, China is the second, and Brazil is the Eighth.
Not in our world.
Sport is our world.
McDonald’s: Make Theodore our problem (2012)
Make Theodore our problem
Have your kid’s birthday party at McDonald’s.
Advertising Agency: DDB, Johannesburg, South Africa
AudioBook India: Nelson Mandela (2011)
Advertising Agency: Taproot, Mumbai, India
Playstation PSP: Wound (2012)
Advertising Agency: TBWA\ESPAÑA Madrid, Spain
Watch out for the unpleasant surprises. Alca-Luftal Antacid.
Advertising Agency: Lew’Lara\TBWA, Brazil
The Sunday Times, Rich List: Sports (2012)
Advertising Agency: CHI&Partners, USA
Penalty: Pants (2011)
The more you run, the shorter the distance.
Advertising Agency: Z, Brazil (2011)
CNN: Live from the source (2011)
Advertising Agency: Ddb&co. Istanbul, Turkey
Department Of Tourism Philippines: Limestone (2011)
Just as beautiful. Just not as expensive.
Advertising Agency: DDB Dm9jaymesyfu, Philippines
Editions Points: Mandela (2011)
Words that changed the world.
Famous speeches in pocket book collection.
Advertising Agency: Marcel, Paris, France
Video Centro: Mr. Incredible (2010)
Now on blue-ray
Advertising Agency: Tribu DDB, Heredia, Costa Rica
One life for a biscuit
Advertising Agency: Z, Brazil
Lukafe: Jail (2011)
intense / non caffeine
Volkswagen Delivery Trucks.
The right size for your needs.
Mercedes-Benz: Traffic Light (2011)
Individual power distribution for each wheel. The Vito. Now with four-wheet-drive 4×4 and Electronic Traction System 4ETS.
Advertising Agency: Scholz & Friends, Berlin, Germany
Diamond Coffee: Office Worker (2011)
When everyone depends on your to stay awake.
Advertising Agency: Leo Burnett, Hong Kong
Mercedes Night View Assist: Child (2012)
Spots the danger before you do.
The Night View Assist by Mercedes-Benz.
Advertising Agency: BBDO, Düsseldorf, Germany / Mark BBDO, Prague, Czech Republic
Billboard: Madonna (2011)
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Colgate: Opera (2011)
A cavity ruins everything.
Advertising Agency: Prolam Y&R, Chile