For those of you who don’t know, Cannes Lions International Advertising Festival is one of the biggest and most important ad festivals in the world. Its reach is global and incorporates all the big names in the industry: Ameredia, Arnold Worldwide, BBDO, Silverstein & Partners, Ogilvy & Mather, Saatchi and Saatchi, Partnership Advertising etc.

Let’s be clear of one thing, if your ad features here, then you can say that you’re a successful ad person. Nevertheless, below you’ll see some really amazing campaigns, probably Cannes best advertisement. Huge names in the advertisement industry that made ads for companies such as Mercedes, Bayer (one of the world largest pharmaceutical producer), McDonald’s, CNN, Volkswagen, The Sunday Time or PlayStation have battled their way in order to win a Lion. The 2012 contest ended just 3 weeks, so you’ll see some really fresh content, alongside with the best of 2010-11.  Now, enjoy, be inspired, and if you will like this article, then please share it with your friends or community! Many thanks! Cheers!

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Bosch Refrigerator: Dinosaur Leg (2010)

Keeps food fresh for much longer. Fridges with VitaFresh technology.
Advertising Agency: DDB, Berlin, Germany

 

 

Sammy-400 Osteoarthritis Treatment: Batman vs Joker (2011)

When they rub each other the wrong way.
Advertising Agency: Sorento Healthcare Communications, Mumbai, India

 

 

Bayer Aspirin & Cafiaspirin (2010)

If it gets stronger, we get stronger.

Advertising Agency: Almap BBDO, Brazil

 

 

Saridon (2011)

For persistent headaches
Advertising Agency: BBDO Guerrero/ Proximity, Philippines

 

 

WWF: Shark (2010)

Exploiting the ecosystem also threatens human lives.For a living planet. wwf.org
Advertising Agency: DDB&CO., Istanbul, Turkey

 

 

Oishi: Keeps you alert (2011)

Advertising Agency: Y&R, Thailand

 

Reporters Without Borders: Censorship tells the wrong story (2011)

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

 

 

Marca (2011)

In your world, the U.S. is the first, China is the second, and Brazil is the Eighth.
Not in our world.
Marca.
Sport is our world.

 

 

McDonald’s: Make Theodore our problem (2012)

Make Theodore our problem
Have your kid’s birthday party at McDonald’s.
Advertising Agency: DDB, Johannesburg, South Africa

 

 

AudioBook India: Nelson Mandela (2011)

Advertising Agency: Taproot, Mumbai, India

 

 

Playstation PSP: Wound (2012)

Advertising Agency: TBWA\ESPAÑA Madrid, Spain

 

 

Alca-Luftal (2011)

Watch out for the unpleasant surprises. Alca-Luftal Antacid.
Advertising Agency: Lew’Lara\TBWA, Brazil

 

 

The Sunday Times, Rich List: Sports (2012)

Advertising Agency: CHI&Partners, USA

 

 

Penalty: Pants (2011)

The more you run, the shorter the distance.
Advertising Agency: Z, Brazil (2011)

 

 

CNN: Live from the source (2011)

Advertising Agency: Ddb&co. Istanbul, Turkey

 

Department Of Tourism Philippines: Limestone (2011)

Just as beautiful. Just not as expensive.
Advertising Agency: DDB Dm9jaymesyfu, Philippines

 

Editions Points: Mandela (2011)

Words that changed the world.
Famous speeches in pocket book collection.
Advertising Agency: Marcel, Paris, France

 

Video Centro: Mr. Incredible (2010)

Now on blue-ray
Advertising Agency: Tribu DDB, Heredia, Costa Rica

 

Gatos (2011)

One life for a biscuit
Gatos
Advertising Agency: Z, Brazil

 

 

Lukafe: Jail (2011)

intense / non caffeine

 

 

Volkswagen (2011)

Volkswagen Delivery Trucks.
The right size for your needs.

 

Mercedes-Benz: Traffic Light (2011)

Individual power distribution for each wheel.  The Vito. Now with four-wheet-drive 4×4 and Electronic Traction System 4ETS.
Advertising Agency: Scholz & Friends, Berlin, Germany

 

 

Diamond Coffee: Office Worker (2011)

When everyone depends on your to stay awake.
Advertising Agency: Leo Burnett, Hong Kong

 

 

Mercedes Night View Assist: Child (2012)

Spots the danger before you do.
The Night View Assist by Mercedes-Benz.

Advertising Agency: BBDO, Düsseldorf, Germany / Mark BBDO, Prague, Czech Republic

 

 

Billboard: Madonna (2011)

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil

 

 

Colgate: Opera (2011)

A cavity ruins everything.
Advertising Agency: Prolam Y&R, Chile