Public Interest advertising is relatively new in the galaxy. It appeared on a decent scale only 20-25 years ago. Since then, we can see them quite often. In fact, it was in the 2000s when big agencies such as Ogilvy, Saatchi & Saatchi, TBWA got contracts on a regular basis. This also means that government agencies are now spending quite big. We all know that all the big companies don’t get involved unless they know they can get contracts of at least $1 million. Therefore, we might ask ourselves if these campaigns have the impact that is needed to justify the money.
Well, I leave you to think of that while you view these absolutely interesting ads that I’m sure will draw your atttention. Therefore, enjoy, be inspired and if you will like this article, then please share it with your friends or community! Many thanks!
King Khalid Foundation: Some things can’t be covered. Fighting women’s abuse together
Memac Ogilvy, Riyadh, Saudi Arabia
IFAW: Anti-poaching, Whale by Scanad Kenya, Nairobi, Kenya
IFAW: Anti-poaching, Rhino by Scanad Kenya, Nairobi, Kenya
Parents Of Road Victims: Girl by Happiness-Brussels, Belgium
Disque-Denúncia: Domestic Violence, Father by Agencia3, Rio de Janeiro, Brazil
Disque-Denúncia: Domestic Violence, Daughter by Agencia3, Rio de Janeiro, Brazil
Cruz Roja Colombiana: Balloons. Blood saves by TBWA, Colombia
Sea Shepherd: Storm Seal by Heads, Rio de Janeiro, Brazil
Innocence in Danger: Girl by Herezie, Paris, France
Bekol / Organization of Hard of Hearing People: Fading Beatles by BBR Saatchi & Saatchi, Israel
Aviv for Holocaust Survivors & Next Generation, Holocaust Memorial Day: People. Not numbers by BBR Saatchi & Saatchi, Israel
Betype Against Cancer: YouTube by Byron Galán
Foundation for Life: Flatline ribbon by Saatchi & Saatchi, Frankfurt, Germany
Society for Community Organization: Cage by Mark Birman
World Water Day: Boy by Hani Jawhar
Bangalore Traffic Police: Husband by Ogilvy, India
Bangalore Traffic Police: Boss by Ogilvy, India
Bangalore Traffic Police: Girlfriend by Ogilvy, India
Mira Guide Dog Association: Lady in Colour by Publicis, Montréal, Canada
Mira Guide Dog Association: Man Colour by Publicis, Montréal, Canada
