Public Interest advertising is relatively new in the galaxy. It appeared on a decent scale only 20-25 years ago. Since then, we can see them quite often. In fact, it was in the 2000s when big agencies such as Ogilvy, Saatchi & Saatchi, TBWA got contracts on a regular basis. This also means that government agencies are now spending quite big. We all know that all the big companies don’t get involved unless they know they can get contracts of at least $1 million. Therefore, we might ask ourselves if these campaigns have the impact that is needed to justify the money.
Well, I leave you to think of that while you view these absolutely interesting ads that I’m sure will draw your atttention. Therefore, enjoy, be inspired and if you will like this article, then please share it with your friends or community! Many thanks!
King Khalid Foundation: Some things can’t be covered. Fighting women’s abuse together
Memac Ogilvy, Riyadh, Saudi Arabia